Self Care Awareness

Clients: SCIFE, Kimberly-Clark (Kleenex)
Art Direction: KayJames Design
Type: Product
Year: 2025

I collaborated with KayJames Design and Self Care Is for Everyone to create two limited-edition Kleenex® tissue boxes for the Self-Care Awareness Collection, inspired by the power of color and emotion.

Each shade tells a story and sets a mood. With soft illustrations and uplifting messages, these designs transform an everyday object into a moment of mindfulness-because self-care is for everyone, in every little way.

Illustrated Kleenex tissue box in shades of blue and purple, designed by Hikimi for the Self-Care Awareness Collection. The box features a calming message, "Take a deep breath," surrounded by peaceful nature-inspired illustrations.

Awareness Collection. The design includes uplifting elements and the message, "You are enough," promoting self-love and positivity.

Illustrated Kleenex tissue box designed by Hikimi, placed on a blue yoga mat. The box features a calming design in shades of blue and purple with the message "Take a deep breath," promoting mindfulness and relaxation.

Illustrated Kleenex tissue box in pink and blue tones, designed by Hikimi for the Self-Care Awareness Collection placed on a desk, eith a woman behind journaling. The design includes uplifting elements and the message, "You are enough," promoting self-love and positivity.