Kleenex x SCIFE
Stay connected
Client: Kimberly-Clark
AD: KayJames Design
Type: Product
Year: 2026
I collaborated again with KayJames Design and Self Care Is for Everyone to create two limited-edition Kleenex® tissue boxes for the Self-Care Awareness Collection — where color becomes a language for emotion.
This collection is rooted in connection: the bonds that hold us together in hard seasons, the quiet moments that bring us back to ourselves, and all the small rituals that remind us we are not alone.
This collection is rooted in connection: the bonds that hold us together in hard seasons, the quiet moments that bring us back to ourselves, and all the small rituals that remind us we are not alone.
Creative process
I began each design by focusing on the affirmation itself. I created illustrated lettering to complement each message, letting the words set the tone and rhythm. Then I built the entire visual world around them.
Each shade has its own world. Yellow, for example, represents a warm, joyful and chaotic scene of family and togetherness. Teal offers a quiet invitation to pause, reflect, and recognise how far you have already come.
The layered illustrations and affirmations of these designs transform an everyday object into a moment of mindfulness — because self-care is for everyone.
Each shade has its own world. Yellow, for example, represents a warm, joyful and chaotic scene of family and togetherness. Teal offers a quiet invitation to pause, reflect, and recognise how far you have already come.
The layered illustrations and affirmations of these designs transform an everyday object into a moment of mindfulness — because self-care is for everyone.
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